Principles and practice of marketing

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Bibliographic Details
Main Author:	Jobber, David
Format:	Book
Published:	London: McGraw-Hill Publishing Company, 1998.
Edition:	2nd ed.
Subjects:	Customer satisfaction Marketing mix Market-driven management
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Mzumbe University Main Campus Library

Holdings details from Mzumbe University Main Campus Library
Call Number:	658.8 JOB
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