Principles and practice of marketing
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| Autore principale: | |
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| Natura: | Libro |
| Pubblicazione: |
London:
McGraw-Hill Publishing Company,
1998.
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| Edizione: | 2nd ed. |
| Soggetti: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 0077094352 |c TZS 12000/= | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.8 JOB | ||
| 100 | |a Jobber, David | ||
| 245 | |a Principles and practice of marketing |c /David Jobber | ||
| 250 | |a 2nd ed. | ||
| 260 | |a London: |b McGraw-Hill Publishing Company, |c 1998. | ||
| 300 | |a xvii, 711p. : |b ill. ; |c 30 cm | ||
| 500 | |a Includes index | ||
| 650 | |a Customer satisfaction | ||
| 650 | |a Marketing mix | ||
| 650 | |a Market-driven management | ||
| 942 | |c BK | ||
| 999 | |c 5956 |d 5956 | ||