Principles and practice of marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
London:
McGraw-Hill Publishing Company,
1998.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | xvii, 711p. : ill. ; 30 cm |
| ISBN: | 0077094352 |