Style de citation APA (7e éd.)

Jobber, D. (1998). Principles and practice of marketing (2nd ed.). McGraw-Hill Publishing Company.

Style de citation Chicago (17e éd.)

Jobber, David. Principles and Practice of Marketing. 2nd ed. London: McGraw-Hill Publishing Company, 1998.

Style de citation MLA (9e éd.)

Jobber, David. Principles and Practice of Marketing. 2nd ed. McGraw-Hill Publishing Company, 1998.