Cita APA (7a ed.)

Jobber, D. (1998). Principles and practice of marketing (2nd ed.). McGraw-Hill Publishing Company.

Cita Chicago Style (17a ed.)

Jobber, David. Principles and Practice of Marketing. 2nd ed. London: McGraw-Hill Publishing Company, 1998.

Cita MLA (9a ed.)

Jobber, David. Principles and Practice of Marketing. 2nd ed. McGraw-Hill Publishing Company, 1998.