APA (7th ed.) Citation

Jobber, D. (1998). Principles and practice of marketing (2nd ed.). McGraw-Hill Publishing Company.

Chicago Style (17th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 2nd ed. London: McGraw-Hill Publishing Company, 1998.

MLA (9th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 2nd ed. McGraw-Hill Publishing Company, 1998.