Understanding marketing : a European casebook /

Understanding marketing : a European casebook /

This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing

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Bibliographic Details
Main Author: Phillips, Celia M.
Other Authors: Pruyn, Ad, Kestemont, Marie-Paule
Format: Book
Published: Chichester : Wiley, c2000.
Subjects:
Marketing > Europe > Case studies.
Export marketing > Europe > Case studies.
Online Access:http://www.loc.gov/catdir/bios/wiley043/99059517.html
http://www.loc.gov/catdir/description/wiley035/99059517.html
http://www.loc.gov/catdir/toc/onix06/99059517.html
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