Understanding marketing : a European casebook /
This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
Chichester :
Wiley,
c2000.
|
| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/bios/wiley043/99059517.html http://www.loc.gov/catdir/description/wiley035/99059517.html http://www.loc.gov/catdir/toc/onix06/99059517.html |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| 总结: | This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing |
|---|---|
| 实物描述: | xviii, 214 p. : ill. ; 23 cm. |
| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 047186093X |