Strategic market management /
"Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create busine...
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| Format: | Livre |
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Hoboken :
John Wiley & Sons, Inc.,
2005.
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| Édition: | 7th ed. |
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