Strategic market management /
"Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create busine...
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| Formato: | Livro |
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Hoboken :
John Wiley & Sons, Inc.,
2005.
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| Edição: | 7th ed. |
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Sumário:
- Part I: INTRODUCTION AND OVERVIEW. Chapter 1: Business Strategy: The Concept and Trends in Its Management. Chapter 2: Strategic Market Management: An Overview. Part II: STRATEGIC ANALYSIS. Chapter 3: External and Customer Analysis. Chapter 4: Competitor Analysis. Chapter 5: Market/Submarket Analysis. Chapter 6: Environmental Analysis and Strategic Uncertainty. Chapter 7: Internal Analysis. Case Challenges for Part II: The Energy Bar Industry, Competing against Wal-Mart. Part III: ALTERNATIVE BUSEINSS STRATEGIES. Chapter 8: Creating Advantage: Synergy and Vision vs. Opportunism. Chapter 9: Strategic Options. Chapter 10: Strategic Options: Value, Focus & Innovation. Chapter 11: Global Strategies. Chapter 12: Strategic Positioning. Case Challenges for Part III: Xerox: The Early Years, Hobart. Part IV: GROWTH STRATEGIES. Chapter 13: Growth Strategies: Penetration, Product-Market Expansion; Vertical Integration and the Big Idea. Chapter 14: Diversification. Chapter 15: Strategies in Declining and Hostile Markets. Case Challenges for Part IV: Dove, Intel. Part V: Implementation. Chapter 16: Organizational Issues. Case Challenge for Part V: Samsung Electronics. Appendix: Planning Forms.