Strategic market management /
"Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create busine...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Publicado: |
Hoboken :
John Wiley & Sons, Inc.,
2005.
|
| Edición: | 7th ed. |
| Materias: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Mzumbe University Main Campus Library
| Número de Clasificación: |
658.8 AAK |
|---|---|
| Copia | On Shelf |
| Copia | On Shelf |