Aaker, D. A., & Moorman, C. (2005). Strategic market management (7th ed.). John Wiley & Sons, Inc..
Cita Chicago Style (17a ed.)Aaker, David A., y Christine Moorman. Strategic Market Management. 7th ed. Hoboken: John Wiley & Sons, Inc., 2005.
Cita MLA (9a ed.)Aaker, David A., y Christine Moorman. Strategic Market Management. 7th ed. John Wiley & Sons, Inc., 2005.
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