New product development : managing and forecasting for strategic success /
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting succes...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | كتاب |
| منشور في: |
New York :
J. Wiley,
c1993.
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| سلاسل: | The Portable MBA series
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.loc.gov/catdir/description/wiley034/93015395.html http://www.loc.gov/catdir/toc/onix05/93015395.html |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
الانترنت
http://www.loc.gov/catdir/description/wiley034/93015395.htmlhttp://www.loc.gov/catdir/toc/onix05/93015395.html
Mzumbe University Main Campus Library
| رقم الاستدعاء: |
658.575 THO |
|---|---|
| النسخة | On Shelf |
| النسخة | On Shelf |