New product development : managing and forecasting for strategic success /

New product development : managing and forecasting for strategic success /

Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting succes...

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Detalles Bibliográficos
Autor principal: Thomas, Robert J.
Formato: Libro
Publicado: New York : J. Wiley, c1993.
Colección:The Portable MBA series
Materias:
Product management
New products Development
Marketing
Acceso en línea:http://www.loc.gov/catdir/description/wiley034/93015395.html
http://www.loc.gov/catdir/toc/onix05/93015395.html
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