New product development : managing and forecasting for strategic success /
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting succes...
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Publicado em: |
New York :
J. Wiley,
c1993.
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| Colecção: | The Portable MBA series
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| Assuntos: | |
| Acesso em linha: | http://www.loc.gov/catdir/description/wiley034/93015395.html http://www.loc.gov/catdir/toc/onix05/93015395.html |
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| 020 | |a 0471572268 |c NA | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.575 THO |
| 100 | 1 | |a Thomas, Robert J., | |
| 245 | 1 | 0 | |a New product development : |b managing and forecasting for strategic success / |c Robert J. Thomas. |
| 260 | |a New York : |b J. Wiley, |c c1993. | ||
| 300 | |a xiv, 352 p. : |b ill. ; |c 26 cm. | ||
| 440 | 4 | |a The Portable MBA series | |
| 504 | |a Includes bibliographical references (p. 319-338) and indexes. | ||
| 520 | |a Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team | ||
| 650 | 0 | |a Product management | |
| 650 | 0 | |a New products Development | |
| 650 | 0 | |a Marketing | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/description/wiley034/93015395.html |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/onix05/93015395.html | |
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| 999 | |c 5884 |d 5884 | ||