New product development : managing and forecasting for strategic success /
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting succes...
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| 主要作者: | |
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| 格式: | 图书 |
| 出版: |
New York :
J. Wiley,
c1993.
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| 丛编: | The Portable MBA series
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| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/description/wiley034/93015395.html http://www.loc.gov/catdir/toc/onix05/93015395.html |
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| 总结: | Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team |
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| 实物描述: | xiv, 352 p. : ill. ; 26 cm. |
| 参考书目: | Includes bibliographical references (p. 319-338) and indexes. |
| ISBN: | 0471572268 |