Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Author:	Belch, George E.
Other Authors:	Belch, Michael A.
Format:	Book
Published:	Boston : McGraw-Hill, c2004.
Edition:	6th ed.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Advertising. Sales promotion. Communication in marketing.
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