Advertising and promotion : an integrated marketing communications perspective /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston :
McGraw-Hill,
c2004.
|
| Edition: | 6th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 020 | |a 0072536764 (alk. paper) |c TZS 45,000 | ||
| 020 | |a 0071214380 (international : alk. paper) | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 659.1 BEL |
| 100 | 1 | |a Belch, George E. | |
| 245 | 1 | 0 | |a Advertising and promotion : |b an integrated marketing communications perspective / |c George E. Belch, Michael A. Belch. |
| 250 | |a 6th ed. | ||
| 260 | |a Boston : |b McGraw-Hill, |c c2004. | ||
| 300 | |a xxvi, 779, [67] p. : |b col. ill. ; |c 28 cm. | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 504 | |a Includes bibliographical references (p. EN1-EN25) and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Sales promotion. | |
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Belch, Michael A. | |
| 942 | |c BK | ||
| 999 | |c 5646 |d 5646 | ||