Marketing management : concepts, cases, challenges and trends

Saved in:
Bibliographic Details
Main Author: Govindarajan, M
Format: Book
Published: New Delhi : Prentice-Hall of India Private Limited c2007
Edition:2nd.ed
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xx, 312 p. : ill.; 24 cm.
Bibliography:Includes index
ISBN:9788120332591