Marketing management : concepts, cases, challenges and trends
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi :
Prentice-Hall of India Private Limited
c2007
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| Edition: | 2nd.ed |
| Subjects: | |
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| Physical Description: | xx, 312 p. : ill.; 24 cm. |
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| Bibliography: | Includes index |
| ISBN: | 9788120332591 |