Strategic management : theory and application /
This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all...
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Oxford : New York :
Oxford University Press,
2008.
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| Acesso em linha: | http://www.loc.gov/catdir/toc/ecip0727/2007037561.html http://www.loc.gov/catdir/enhancements/fy0907/2007037561-b.html http://www.loc.gov/catdir/enhancements/fy0907/2007037561-d.html |
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