The employer brand : bringing the best of brand management to people at work /

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...

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Détails bibliographiques
Auteur principal:	Barrow, Simon
Autres auteurs:	Moseley, Richard
Format:	Livre
Publié:	Hoboken, NJ : Wiley, 2005.
Édition:	2nd ed., rev. and updated
Sujets:	Product management.
Accès en ligne:	http://www.loc.gov/catdir/toc/ecip0516/2005020003.html http://www.loc.gov/catdir/enhancements/fy0622/2005020003-b.html http://www.loc.gov/catdir/enhancements/fy0622/2005020003-d.html
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