The employer brand : bringing the best of brand management to people at work /

The employer brand : bringing the best of brand management to people at work /

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...

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Detalhes bibliográficos
Autor principal: Barrow, Simon
Outros Autores: Moseley, Richard
Formato: Livro
Publicado em: Hoboken, NJ : Wiley, 2005.
Edição:2nd ed., rev. and updated
Assuntos:
Product management.
Acesso em linha:http://www.loc.gov/catdir/toc/ecip0516/2005020003.html
http://www.loc.gov/catdir/enhancements/fy0622/2005020003-b.html
http://www.loc.gov/catdir/enhancements/fy0622/2005020003-d.html
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