Principles of small business
Barrow tackles the difficulties involved in getting into business, staying in business, and deciding whether to invest in or sell the business. A range of case studies are used to illustrate the key questions entrepreneurs must address
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| Format: | Book |
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London :
International Thomson business Press,
c1997.
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| Series: | International Thomson Business Press series in the principles of management
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Table of Contents:
- Part A The difficulties of getting into business: 1 is there a market opportunity in your business sector? 2 Do you have the right personal qualities for success? 3 What is your marketing strategy? 4 Can you make a profit? Part B The difficulties of staying in business: 5 Determine the key factors for success in your business sector 6 Can you develop a balanced management team? 7 Further developing your market differentiation 8 How to you find growth? Part C Difficulties in deciding whether to reinvest or to sell the business: 9 What is changing your business sector environment? 10 can you change from owner to manager? 11 Can marketing strategy be optimized? 12 Can you withstand the financial pressures?