Principles of small business

Barrow tackles the difficulties involved in getting into business, staying in business, and deciding whether to invest in or sell the business. A range of case studies are used to illustrate the key questions entrepreneurs must address

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Autore principale: Barrow Colin
Altri autori: Brown Robert, Nellis J. G.
Natura: Libro
Pubblicazione: London : International Thomson business Press, c1997.
Serie:International Thomson Business Press series in the principles of management
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LEADER 00000nam a2200000 4500
020 |a 9781861521897  |c TZS 66,810.49 
040 |a MUL  |b eng.  |e AACR 
082 |a 658.022 BAR 
100 |a Barrow Colin  
245 |a Principles of small business  |c / Colin Barrow, Robert Brown, J. G. Nellis 
260 |a London :  |b International Thomson business Press,   |c c1997. 
300 |a xiv, 226 p. :   |b ill. ;  |c  23 cm. 
440 |a International Thomson Business Press series in the principles of management 
500 |a The series is edited by Joseph G. Nellis 
504 |a Includes index. 
505 |a Part A The difficulties of getting into business: 1 is there a market opportunity in your business sector? 2 Do you have the right personal qualities for success? 3 What is your marketing strategy? 4 Can you make a profit? Part B The difficulties of staying in business: 5 Determine the key factors for success in your business sector 6 Can you develop a balanced management team? 7 Further developing your market differentiation 8 How to you find growth? Part C Difficulties in deciding whether to reinvest or to sell the business: 9 What is changing your business sector environment? 10 can you change from owner to manager? 11 Can marketing strategy be optimized? 12 Can you withstand the financial pressures? 
520 |a Barrow tackles the difficulties involved in getting into business, staying in business, and deciding whether to invest in or sell the business. A range of case studies are used to illustrate the key questions entrepreneurs must address 
546 |a eng. 
650 |a Small business Management 
700 |a Brown Robert  
700 |a Nellis J. G.  
942 |c BK 
999 |c 4279  |d 4279