Entrepreneurial management in small firms /

Entrepreneurial management in small firms /

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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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Détails bibliographiques
Auteur principal:	Chaston, Ian
Format:	Livre
Publié:	London : SAGE, c2010.
Sujets:	Small business Entrepreneurship. Small business > Case studies. Entrepreneurship > Case studies.
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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