Entrepreneurial management in small firms /

Entrepreneurial management in small firms /

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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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Bibliographic Details
Main Author:	Chaston, Ian
Format:	Book
Published:	London : SAGE, c2010.
Subjects:	Small business Entrepreneurship. Small business > Case studies. Entrepreneurship > Case studies.
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