Statistics for marketing /

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Bibliographic Details
Main Author: Rodger, Leslie W.
Format: Book
Published: London ; New York : McGraw-Hill, c1984.
Series:The McGraw-Hill marketing series
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Description
Item Description:Includes index.
Physical Description:xv, 280 p. : ill. ; 24 cm.
Bibliography:Bibliography: p. 269-271.
ISBN:0070847282 (pbk.) :