Creating business advantage in the information age /
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| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , |
| التنسيق: | كتاب |
| اللغة: | الإنجليزية |
| منشور في: |
Boston :
McGraw-Hill,
c2002.
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Publisher description Table of contents |
| الوسوم: |
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| 082 | 0 | 0 | |a 658.054678 APP |2 22 |
| 100 | 1 | |a Applegate, Lynda M. | |
| 245 | 1 | 0 | |a Creating business advantage in the information age / |c Lynda M. Applegate, Robert D. Austin, F. Warren McFarlan. |
| 260 | |a Boston : |b McGraw-Hill, |c c2002. | ||
| 300 | |a xvi, 412 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | |a Cases 1. Charles Schwab (A) 2. Charles Schwab (B) Module One: The Challenges of Managing in an Information Age Cases 1. H.E. Butt Grocery Company: The New Digital Strategy 2. Admart 3. Li & Fung Module Two: Building Information Age Businesses Cases 1. QuickenInsurance: The Race to Click and Close (Condensed) 2. Amazon.com 2000 3. Amazon.com Valuation Exercise 4. American Express Interactive Module Three: Information Age Operations Cases 1. Arepa 2. Selecting a Hosting Provider 3. Web and IT Hosting Facilities 4. Trilogy (A) 5. The iPremier Company: Denial of Service Attack (A) Module Four: Managing Information Age Projects and Programs Cases 1. Tektronix, Inc.: Global ERP Implementation 2. BAE Automated Systems: Denver International Airport Baggage-Handling System (A) 3. Cisco Systems Architecture: ERP and Web-Enabled IT 4. General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) Concluding Thoughts Case 1. Merrill Lynch: Integrated Choice (Condensed) | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Business |x Computer network resources. |2 Electronic commerce | |
| 650 | 0 | |a Internet. | |
| 700 | 1 | |a Austin, Robert D. |q (Robert Daniel), |d 1962- | |
| 700 | 1 | |a McFarlan, F. Warren |q (Franklin Warren) | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/mh021/2001052201.html |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/mh021/2001052201.html |
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