Small business management : entrepreneurship and beyond /

Small business management : entrepreneurship and beyond /

Hatten provides a balanced introduction to both entrepreneurship and small business management before turning his focus toward achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are hig...

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Autor principal: Hatten, Timothy S.
Formato: Livro
Idioma:inglês
Publicado em: Boston : Houghton Mifflin Co., c2006.
Edição:3rd ed.
Assuntos:
Small business > Management.
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