Managing innovation : integrating technological, market and organizational change

Managing innovation : integrating technological, market and organizational change

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Detalhes bibliográficos
Autor principal:	Tidd, Joe
Outros Autores:	Bessant, John, Pavitt, Keith
Formato:	Livro
Publicado em:	New Jersey.- John Wiley & sons; 2005.
Edição:	3rd ed.-
Assuntos:	Innovatio-Marketing Organizational change
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