Advertising Planning and implemention
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi
Prentice Hall
c2008
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20261019084954.0 | ||
| 020 | |a 9788120329737 |c Tsh 17,180/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 659.1 SHA | ||
| 100 | |a Sharma Sangeeta | ||
| 245 | |a Advertising |b Planning and implemention |c /Sangeeta Sharma and Raghuvir Singh | ||
| 260 | |a New Delhi |b Prentice Hall |c c2008 | ||
| 300 | |a xviii, 478 p.: |b ill.; |c 23 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Advatising | ||
| 650 | |a Communication | ||
| 650 | |a Information | ||
| 650 | |a Marketing tool | ||
| 650 | |a Marketing plan | ||
| 650 | |a Promotion | ||
| 700 | |a Raghuvir Singh | ||
| 942 | |c BK | ||
| 999 | |c 15850 |d 15850 | ||