Strategic marketing management Making the most of being first and strategies for followers
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi
Mc Graw Hill
c2002
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20261019045420.0 | ||
| 020 | |a 0070486883 |c Tsh 25619/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 PAR | ||
| 100 | |a Parpy E. Mark | ||
| 245 | |a Strategic marketing management |b Making the most of being first and strategies for followers |c /Mark E. Parry | ||
| 260 | |a New Delhi |b Mc Graw Hill |c c2002 | ||
| 300 | |a ix, 275 p.: |b ill.; |c 20 cm. | ||
| 504 | |a include references and index | ||
| 650 | |a Marketing management | ||
| 650 | |a Customer benefit | ||
| 650 | |a Marketing | ||
| 650 | |a Customer decision | ||
| 942 | |c BK | ||
| 999 | |c 15816 |d 15816 | ||