Advertising promotion and supplemental aspect of integrated marketing communications
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
The dryden press
c1997
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| Edition: | 4th edirion |
| Subjects: | |
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| Physical Description: | xxiv, 589 p.: ill.; 27 cm. |
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| Bibliography: | include selected references and index |
| ISBN: | 0030103525 |