Style de citation APA (7e éd.)

Shimp Terence. (1997). Advertising promotion and supplemental aspect of integrated marketing communications (4th edirion.). The dryden press.

Style de citation Chicago (17e éd.)

Shimp Terence. Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications. 4th edirion. New York: The dryden press, 1997.

Style de citation MLA (9e éd.)

Shimp Terence. Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications. 4th edirion. The dryden press, 1997.