Cita APA (7a ed.)

Shimp Terence. (1997). Advertising promotion and supplemental aspect of integrated marketing communications (4th edirion.). The dryden press.

Cita Chicago Style (17a ed.)

Shimp Terence. Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications. 4th edirion. New York: The dryden press, 1997.

Cita MLA (9a ed.)

Shimp Terence. Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications. 4th edirion. The dryden press, 1997.