Citação norma APA

Shimp Terence. (1997). Advertising promotion and supplemental aspect of integrated marketing communications (4th edirion.). The dryden press.

Citação norma Chicago

Shimp Terence. Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications. 4th edirion. New York: The dryden press, 1997.

Citação norma MLA

Shimp Terence. Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications. 4th edirion. The dryden press, 1997.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.