Manager's guide to marketing advertising and publicity Brief casebook

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Detalhes bibliográficos
Autor principal:	Callen Barry
Formato:	Livro
Publicado em:	New York Mc Graw Hill c2010
Assuntos:	Marketing Advertising Communication Public relations Online marketing
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100		\|a Callen Barry
245		\|a Manager's guide to marketing advertising and publicity \|b Brief casebook \|c /Barry Callen
260		\|a New York \|b Mc Graw Hill \|c c2010
300		\|a xvii,250 p.: \|b ill.; \|c 18 cm.
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650		\|a Communication
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