Manager's guide to marketing advertising and publicity Brief casebook
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Mc Graw Hill
c2010
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20261007081405.0 | ||
| 020 | |a 0071627960 |c Tsh 10,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 659.1 CAL | ||
| 100 | |a Callen Barry | ||
| 245 | |a Manager's guide to marketing advertising and publicity |b Brief casebook |c /Barry Callen | ||
| 260 | |a New York |b Mc Graw Hill |c c2010 | ||
| 300 | |a xvii,250 p.: |b ill.; |c 18 cm. | ||
| 504 | |a include index | ||
| 650 | |a Marketing | ||
| 650 | |a Advertising | ||
| 650 | |a Communication | ||
| 650 | |a Public relations | ||
| 650 | |a Online marketing | ||
| 942 | |c BK | ||
| 999 | |c 15469 |d 15469 | ||