Consumer behavior Building marketing strategy
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New Delhi
Tata McGraw Hill
c2004
|
| Edition: | 9th edition |
| Subjects: | |
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MARC
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|---|---|---|---|
| 005 | 20261002065902.0 | ||
| 020 | |a 0070582343 |c Tsh 23,375/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8342 HAW | ||
| 100 | |a Hawkins, I. Del | ||
| 245 | |a Consumer behavior |b Building marketing strategy |c /Del I. Hawkins, Roger J. Best and Kenneth A. Coney | ||
| 250 | |a 9th edition | ||
| 260 | |a New Delhi |b Tata McGraw Hill |c c2004 | ||
| 300 | |a xxvi, 790 p.: |b ill.; |c 26 cm. | ||
| 504 | |a include index | ||
| 650 | |a Consumer behavior | ||
| 650 | |a Social responsibility | ||
| 650 | |a Data analysis | ||
| 700 | |a Roger J. Best | ||
| 700 | |a Kenneth A. Coney | ||
| 942 | |c BK | ||
| 999 | |c 15282 |d 15282 | ||