Marketing research
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New York
John Wiley and sons
c1998
|
| Edition: | 6th edition |
| Subjects: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20261001055036.0 | ||
| 020 | |a 0471170690 |c Tsh 40,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.83 AAK | ||
| 100 | |a Aaker A. David | ||
| 245 | |a Marketing research |c /David, Aaker A. V. Kumar and George S. Day | ||
| 250 | |a 6th edition | ||
| 260 | |a New York |b John Wiley and sons |c c1998 | ||
| 300 | |a xvi, 776 p.: |b ill.; |c 28 cm. | ||
| 504 | |a include index | ||
| 650 | |a Marketing research | ||
| 650 | |a Data analysis | ||
| 650 | |a Decision making | ||
| 650 | |a Information collection | ||
| 700 | |a V. Kumar | ||
| 700 | |a George S. Day | ||
| 942 | |c BK | ||
| 999 | |c 15251 |d 15251 | ||