Marketing research

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Bibliographic Details
Main Author:	Aaker A. David
Other Authors:	V. Kumar, George S. Day
Format:	Book
Published:	New York John Wiley and sons c1998
Edition:	6th edition
Subjects:	Marketing research Data analysis Decision making Information collection
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Mzumbe University Dar es Salaam Campus Library

Holdings details from Mzumbe University Dar es Salaam Campus Library
Call Number:	658.83 AAK
Copy	On Shelf