Citazione Stile APA (7a Edizione)

Aaker A. David, V. Kumar, & George S. Day. (1998). Marketing research (6th edition.). John Wiley and sons.

Citazione stile Chigago Style (17a edizione)

Aaker A. David, V. Kumar, e George S. Day. Marketing Research. 6th edition. New York: John Wiley and sons, 1998.

Citatione MLA (9a ed.)

Aaker A. David, et al. Marketing Research. 6th edition. John Wiley and sons, 1998.