Aaker A. David, V. Kumar, & George S. Day. (1998). Marketing research (6th edition.). John Wiley and sons.
Style de citation Chicago (17e éd.)Aaker A. David, V. Kumar, et George S. Day. Marketing Research. 6th edition. New York: John Wiley and sons, 1998.
Style de citation MLA (9e éd.)Aaker A. David, et al. Marketing Research. 6th edition. John Wiley and sons, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.