Marketing research Measurement and methods

Marketing research Measurement and methods

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Detalhes bibliográficos
Autor principal:	Tull S.Donald
Outros Autores:	Del I. Hawkins
Formato:	Livro
Publicado em:	New Delhi Prentice Hall c2005
Edição:	6th edition
Assuntos:	Marketing research Data analysis Ethical methods Research design Decision making
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