Services marketing The Indian context
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| Autor principal: | |
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| Formato: | Libro |
| Publicado: |
New Delhi
Prentice Hall
c2004
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260921060519.0 | ||
| 020 | |a 8120325982 |c Tsh 16791/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 SRI | ||
| 100 | |a Srinivasam R | ||
| 245 | |a Services marketing |b The Indian context |c /R. Srinivasan | ||
| 260 | |a New Delhi |b Prentice Hall |c c2004 | ||
| 300 | |a xvi, 243 p.: |b ill.; |c 23 cm. | ||
| 504 | |a include reference and index | ||
| 650 | |a Marketing | ||
| 650 | |a Services marketing | ||
| 650 | |a Ethical issues | ||
| 650 | |a Services delivery | ||
| 650 | |a Communication | ||
| 942 | |c BK | ||
| 999 | |c 15015 |d 15015 | ||