Marketing management
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| 主要作者: | |
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| 其他作者: | |
| 格式: | 图书 |
| 出版: |
New Delhi
Prentice Hall
c2006
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| 版: | 11th edition |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260917085756.0 | ||
| 020 | |a 817758690 |c Tsh 224,611/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 KOT | ||
| 100 | |a Kotler Philip | ||
| 245 | |a Marketing management |c /Philip Kotler and Kevin Lane Keller | ||
| 250 | |a 11th edition | ||
| 260 | |a New Delhi |b Prentice Hall |c c2006 | ||
| 300 | |a xxxix, 672 p.: |b ill.; |c 30 cm. | ||
| 504 | |a include index | ||
| 650 | |a Management | ||
| 650 | |a Marketing memo | ||
| 650 | |a Marketing insight | ||
| 650 | |a Development process | ||
| 700 | |a Kevin Lane Keller | ||
| 942 | |c BK | ||
| 999 | |c 14892 |d 14892 | ||