Marketing models
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| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Publicado: |
New Delhi
Prentice Hall
c2003
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| Materias: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260917052734.0 | ||
| 020 | |a 8120314751 |c Tsh 25,510/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 LIL | ||
| 100 | |a Lilien Gary L. | ||
| 245 | |a Marketing models |c /Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy | ||
| 260 | |a New Delhi |b Prentice Hall |c c2003 | ||
| 300 | |a xv, 803 p.: |b ill.; |c 22 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing | ||
| 650 | |a Marketing models | ||
| 650 | |a Consumer behavior | ||
| 650 | |a Microeconomic | ||
| 650 | |a Advertising | ||
| 650 | |a Promotion | ||
| 700 | |a Philip Kotler | ||
| 700 | |a K. Sridhar Moorthy | ||
| 942 | |c BK | ||
| 999 | |c 14795 |d 14795 | ||