The four pillars of profit driven marketing How to maximize creativity accountability and Roi

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Bibliographic Details
Main Author: Moeller, Leslie H.
Other Authors: Edward C. Landry
Format: Book
Published: Chicago Mc Graw Hill c2009
Subjects:
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005 20260917050616.0
020 |a 0071615059  |c Tsh 10,000/= 
040 |a DCC Library  |b eng  |e AACR2 
082 |a 658.8 MOE 
100 |a Moeller, Leslie H. 
245 |a The four pillars of profit driven marketing  |b How to maximize creativity accountability and Roi  |c /Leslie H. Moeller and Edward C. Landry 
260 |a Chicago  |b Mc Graw Hill  |c c2009 
300 |a vii, 232 p.:  |b ill.;  |c 20 cm. 
504 |a include selected references and index 
650 |a Marketing 
650 |a Microeconomics 
650 |a Transformation 
700 |a  Edward C. Landry 
942 |c BK 
999 |c 14794  |d 14794