Marketing management
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi
Prentice hall
c2008
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| Edition: | 13th edition |
| Subjects: | |
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| Physical Description: | xxxvii,634 p.: ill.; 30 cm. |
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| Bibliography: | include selected references and index |
| ISBN: | 9788120335707 |